Michelle Phan is not just a makeup expert; she’s also one of the savviest businesswomen in the online video industry. For her latest venture, Phan has launched the ICON Network, a collection of lifestyle content that will be available, among other places, on YouTube, Roku, and several connected TV platforms.
Phan has launched ICON alongside Endemol Beyond, the network she first partnered with in May 2014. The new venture will feature content from some well-known YouTube influencers, including Ann Le of AnneorShine and Cassey Ho of Blogilates. Variety calls ICON an “[expansion] and rebranding of her original multichannel network FAWN (For All Women Network).” It has replaced the former FAWN channel, which recently added several new web series as part of Phan’s deal with Endemol.
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ICON’s distribution network spans “Dailymotion, Roku, Pluto TV, multiple connected TV platforms and major social media services Facebook, Twitter, Instagram, Snapchat, Pinterest and Tumblr,” according to a release. It will also be syndicated on AOL and Scripps’ ULIVE platform.
“I’m thrilled to be partnering with Endemol Beyond,” said Phan in the release. “They are the fastest-growing premium content network in the world, and have demonstrated creative leadership across a wide range of lifestyle categories. I am first a creator, but my ongoing objective is to leverage my personal success, to help mentor new and existing talent, and further help them achieve their goals. Endemol Beyond shares this vision, and together, we will drive the future of original content for generations to come.”
While ICON is currently only available in the US and UK, Western European and Asian expansions are in the works. More details about the new network will be revealed during Endemol’s Digital Content Newfronts presentation on May 7th.