The multi-channel network based around culinary content is bringing a feed of its best videos exclusively to Apple TV. The live feed feature of the Tastemade TV app has been made exclusive to Apple’s set-top box, which has also scored new apps from TED and Young Hollywood.
Tastemade TV aggregates some of the best content from around the Tastemade network, which reaches more than 42 million users across all social platforms. The network’s library includes a number of high-quality web series, including Raw. Vegan. Not Gross. and Thirsty For…, both of which are featured on the Apple TV app.
As TheVideoInk notes, Tastemade TV is also available on Roku devices, where it launched at the end of 2014. The new deal, however, brings the app’s feed exclusively to Apple’s set-top box, which is also one of the exclusive launch partners of HBO’s upcoming HBO Now service. These partnerships will aid Apple as it looks to up its digital TV presence; according to a report from the Wall Street Journal, the tech company has plans to launch a 25-channel digital TV service in the fall.
Beyond Tastemade, Apple TV is also home to new apps from culture site Young Hollywood and the TED conference. Those destinations will feature content from their respective video networks, both of which include thriving YouTube channels.
Over the past two years, Tastemade has evolved into a prime destination for food content on YouTube. A recent Nielsen study touted the network’s appeal among Millennials and the brand lift seen by its advertising partners. The Apple TV app adds another piece to the Tastemade puzzle, and it comes at just the right time: Apple recently announced that Apple TV will be discounted from $99 to $69.
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