Over the past four years, Damon Berger has used his online video know-how to help build What’s Trending into a multifaceted digital media studio. Now, Berger will bring his expertise to a company that is rapidly scaling up its operation. Berger has joined Fullscreen, where he will be the Vice President of Business Development.
Fullscreen, which is best known for the multi-channel network it operates on YouTube, has hired Berger to “focus on building strategic partnerships across the company,” according to a press release. In this newly-created role, Berger will work with both the content creators within Fullscreen’s network and the youth-focused brands that look to partner with those creators.
“There are so many different opportunities to build new businesses around our creator network,” said Berger. “Our core strength is really our creators. They happen to be not only the most influential talent across the platform, but they’re also networks unto themselves.”
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Berger is the latest in what has been a string of recent hires for Fullscreen, which sold a controlling stake to The Chernin Group and AT&T’s Otter Media venture last September. In January, the company announced a New York sales office led by Kevin McGurn and Maureen Polo. One week later, it tapped Billy Parks and Bryan Thoensen to lead a new content studio.
The announcement Berger’s Fullscreen move arrives on the same day as the news that Shira Lazar, Berger’s fellow What’s Trending co-creator, has been named a Contributor at HLN. However, according to The Hollywood Reporter, Berger began working at Fullscreen about two months ago.
