Jukin Media Debuts Viral Video Feed Service

Jukin Media has made it much easier for major online media companies to obtain and distribute viral videos. The company specializing in the acquisition, licensing, and distribution of viral video content launched a media RSS feed service to get popular, trending clips directly to digital publishers.

Through the viral video feed service, Jukin allows its media partners to monetize and sell ads around available video clips. Publishers receive their own content feeds and can choose to have Jukin create even more customized formats according to each publisher’s needs. AOL, Flipps, Complex, Yahoo, ViralNova, Frequency, and Rare.us are among the companies currently signed up for Jukin’s new feed service.

“Our company has developed a proprietary platform and methodology for identifying and acquiring the best viral video content on the web,” said Lee Essner

, President and Chief Operating Officer of Jukin Media, in the release. “This new offering allows our publishing partners to leverage that core competency to bring fun, compelling content to their audience, in their own video player, that not only drives views, but engagement and monetization as well.”

Jukin Media manages some of the biggest viral video channels on YouTube, including the popular FailArmy, a hub for comical mistakes and bloopers that boasts over 6.6 million subscribers. FailArmy inspired FOX’s World’s Funniest Fails show, starring host Terry Crews, tnd The network just officially ordered eight more episodes.

Jukin Media currently owns the rights to more than 15,000 viral videos.