Marriott, as it looks to become the Red Bull of the hotel industry, is planning a number of digital media projects across multiple platforms. One of the most intriguing offerings in Marriott’s pipeline is Two Bellmen, a short film starring a pair of stuntmen. The trailer for that project is now available, and it is full of acrobatic action.
Two Bellmen is co-created by Marriott Content Studio and Substance Over Hype, a collective of dancers, stuntmen, extreme athletes, and other active people. For this particular film, Substance Over Hype has tapped stuntmen William Spencer and Caine Sinclair as the titular bellmen. Through an assorted collection of flips, punches, and kicks, the two bellmen will stop an art heist at their hotel. Judging from the short trailer, slow motion will be used liberally.
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The co-producers of Two Bellmen are David Beebe, Marriott International’s VP of Creative and Content Marketing, and Evan Cholfin. Cholfin, a former Break Media employee, was also recently tapped to adapt Sega video game franchises for TV, film, and online platforms.
“Two Bellmen is ideally suited to build an emotional relationship between our consumers and the JW Marriott brand,” said Beebe. “With its brilliant cast and story, and the hotel playing a character, the film entertains consumers, draws them in visually, promises terrific, nonstop action and fun, and delivers content to develop community to drive commerce.”
Marriott’s other projects include a travel series hosted on YouTube and a short-form project on Snapchat. Two Bellmen will join the hotel chain’s branded video repertoire when it debuts on its personal YouTube channel on March 10th.
