Omnia Media Launches Beauty Vertical GlamBoothTV On YouTube

Omnia Media has already established its own gaming, music, and entertainment verticals, but it wants to make a name for itself in the beauty and fashion world, too. The multi-channel network has added a women’s lifestyle division dubbed GlamBoothTV.

GlamBoothTV will release new shows every week on its pre-existing YouTube channel. Several of these projects mark Omnia’s first steps in original programming, including the do-it-yourself show Glamify and makeup transformation series Glambition. Additionally, Omnia Media will produce GlamBuzz, a show that will present hot stories in the fashion, entertainment, and celebrity niches. Viner Landon Moss and YouTuber MissTiffanyMa have been tapped as some of the series’ first cast members.

To help develop GlamBoothTV’s content offerings, Omnia Media partnered with several creators in the women’s lifestyle category. Family vloggers The LaVigneLife (boasting 250,000+ subscribers) and fashion advisor Ricky Richards (77,000 subscribers) have joined GlamBoothTV as new talent. Additionally, Omnia has also added beauty vlogger Rose Russo (with over 500,000 subscribers) and makeup vlogger Jennisse Makeup (with more than 200,000 subscribers) to its network.

In addition, Omnia Media has hired several employees to staff its newest division. The MCN named Carmen Wong,

formerly of StyleHaul, as GlamBoothTV’s new head of partnerships and strategy. “I’m excited to join the Omnia Media Team,” Wong said in the release. “GlamBoothTV will be an opportunity for creators to collaborate and help girls and women navigate their everyday lives, as well as inspire their daily routines.”

Omnia plans to market its new women’s lifestyle vertical by focusing on platforms beyond YouTube, including Vine and Snapchat. It hired Ray Kim, formerly of twtMob, as the director of its initiatives on those platforms. “I’m thrilled about the opportunities coming through to Omnia Media,” said Kim. “Unlike traditional MCN’s, we have begun to expand our reach into Instagram, Twitter, Vine, Pinterest and Snapchat allowing us to develop opportunities for partners with brand deals focused on multiple platforms.”

Wong and Kim aren’t the only new faces to join Omnia Media. The MCN hired Chris Yates in November 2014 to help develop its overall monetization efforts.

Omnia Media currently claims more than 1 billion video views a month and roughly 80 million subscribers across 1,000+ content creator channels.