Time Inc.’s ‘Daily Cut’ Video Hub Is Now Live

Time Inc.’s video hub has been a long time coming, but now it’s finally ready for the online video masses to enjoy. After eight months of waiting, the media company’s The Daily Cut video site went live on January 15, 2015.

The free, ad-supported platform of The Daily Cut serves as a centralized location for video content from all of Time’s intellectual properties and brands, such as Entertainment Weekly, Fortune, Real Simple, Sports Illustrated, and People. According to the Wall Street Journal, The Daily Cut

has launched with over 35,000 videos and more than 1,500 hours of programming. Users can find videos by category (like Fashion or Food), and can scroll through recent or related clips while watching another video.

Time announced The Daily Cut all the way back in May 2014 at the Digital Content NewFronts. The impending video hub was one of the first major projects to come out of the media company’s digital video studio, formed in December 2012 and headed by industry veteran J.R. McCabe.

“Video has become a key component in Time Inc.’s digital growth,” said McCabe, Time Inc.’s SVP of video, in a statement as reported by StreamDaily. “As audiences increasingly consume video across devices, advertisers are following suit.”

McCabe also realizes the importance of simplifying the video discovery experience for internet users. “There is this habit formation that we are building,” he told WSJ. “We are trying to make it as easy as we can for people to find our brands. We had a choice. We could have had 27 individual video experiences… or we could put the best content together.”

You can visit Time’s new video destination by heading to www.thedailycut.com. But be warned: with the sleek interface and fluid video discovery format of The Daily Cut, you could easily become distracted and watch more content than you intended.