It’s been one year since YouTuber Bethany Mota brought her personal brand to the fashion world by attaching her name to an Aeropostale clothing line. That collection was a big success, and this year, Aeropostale wants to do it again. In time for the holiday season, Mota has unveiled her “Anniversary Collection,” a curated selection of clothes and home decor items.
The sales potential of Mota’s Aeropostale collections has been a popular topic over the past year. As several articles have noted, changing trends in teen fashion have hit Aeropostale hard, and through the 19-year-old fashion vlogger, the clothing retailer can offer a fresh look that appeals directly to teenage consumers. With that in mind, Mota has based her collection around a hip, youthful style that speaks to her 7.8 million subscribers.
Mota also stepped into the pages of Teen Vogue to show off her clothing line. A 26-part slideshow includes all of the items in the Anniversary Collection. She also earned herself a short feature from Seventeen Magazine, where she previously served as the cover girl for an issue devoted entirely to YouTube.
Mota, who recently turned in a respectable showing on the latest season of Dancing With The Stars, has continued her emergence as a multiplatform star. She’s making music, designing clothes, speaking at industry events, and generally doing whatever she can to prove she’s more than just a YouTube “haul girl.” The items in her collection can be purchased now off Aeropostale’s racks.