As traditional media companies turn more attention to YouTube, a European multi-channel network (MCN) is looking to strengthen its offerings. BuzzMyVideos, a UK-based MCN that partners with content creators from across its home continent, has raised a $2.5 million Series A funding round led by United Ventures.

BuzzMyVideos, led by former YouTube employees Paola Marinone and Bengu Atamer, is looking to become a major player in the MCN space by focusing on European talent. One of its key advantages is BuzzScorecard, an optimization tool that is available in four different languages.

For its Series A round, BuzzMyVideos turned to Marinone’s home country of Italy, where United Ventures is based. “The funding will be used to improve product, add to the team and expand biz dev,” claims a report by TechCrunch.

BuzzMyVideos’ funding round comes at a time when the market value of MCNs is soaring. The most recent nine-digit investment in an MCN came from a European entertainment company, RTL Group, which bought a majority stake in American network Stylehaul. BuzzMyVideos is well aware of this recent trend. “Eyeballs are fast shifting from traditional offline television to online video,” said Marinone. “Production and distribution cycles are changing dramatically and monetisation models are being reinvented.”

The BuzzMyVideos partner network spans more than 5,000 content creators, who collectively claim 15 million subscribers and nearly three billion views. More information about the network can be found on its website.

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