YouTube beauty and fashion guru Rachel Cooper (aka RachhLoves on the world’s largest video sharing site) is getting a web series order north of the border.
Canada’s Corus Entertainment’s W Network tapped the StyleHaul partner and burgeoning online video star with more than 400,000 YouTube subscribers to host at least eight episodes of Get Ready With Rachel. Produced by Toronto-based RTR Media, the program will feature Cooper helping audiences prepare for big life events (like weddings, first days of school, birthday parties, pumpkin patch day trips, etc.), many of which she’s already touched on in her YouTube series “Get Ready With Me!”.
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Get Ready With Rachel will be released on W Network’s online video destination, but the idea is it could eventually get some play on another entertainment medium. The series is produced with the support of Bell Fund’s TV Development Online Program, according to StreamDaily. The initiative was put in place to “enhance the development of potential new television programming by supporting the production of ‘pilot’ content produced for online testing.” So, expect another announcement in the not-so-distant future of Get Ready With Rachel getting picked up for Canadian television if Cooper’s new show resonates with online video audiences of the W Network and beyond.
This also isn’t the first time Corus Entertainment has worked with YouTube personalities. The Canadian media company recently inked a deal with Los Angeles-based YouTube multi-channel network Kin Community to launch a sub-network of women’s programming and shows dubbed Kin Canada.
