Omnia Media Hires Chris Yates To Lead The MCN’s Monetization Efforts

Omnia Media has set its eyes on new business goals, and hired a new digital executive to help accomplish them. The gaming, music, and style-focused MCN (that’s with YouTubers like SeaNanners and The Syndicate Project) brought on Chris Yates as VP of Monetization.

Yates’s responsibilities will include creating and handling strategic partnerships with film studios, TV networks, music labels, and other media companies and brands. He’ll also take on the task of syndicating Omnia’s content on various platforms, as well as obtaining licensing deals outside of YouTube. Yates has plenty of previous knowledge to draw from, as he was VP of Content Licensing and Business Development at Rovi Entertainment Store, and before that, he managed content deals for Dell.

“Omnia has been privileged to work with some of the best talent on YouTube creating the next wave of great content,” said Tamoor Shafi

, founder and CEO of Omnia, in the release. “We’re beyond excited for Chris to spearhead our new initiatives to further monetize that content and maximize the revenue potential for our partners.”

Yates also expressed his pleasure at joining the MCN. “Omnia Media has built an outstanding business these past two years. I’m confident Omnia will continue it’s phenomenal growth with the best talent, content and brand partnerships both on and off Youtube and I’m thrilled to be joining at such an exciting time.”

Based in Los Angeles, the MCN recently partnered with Channel Factory to create Content Labs, a custom content and media advertising initiative for brands on YouTube. Omnia claims over 50 million subscribers and one billion monthly views across more than 1,000 content partners.