The TV program that focuses on “covering the most captivating web videos before they go viral and breaking the stories behind them” has increased the scope of its distribution. RightThisMinute, a daytime news show that shines its spotlight on the online video industry, will launch across 182 different stations when it begins its new season on September 8th.
The 182 local TV affiliates that will air RightThisMinute will combine to cover 92% of the country. This is a big increase over the show’s previous season, when it reached 60% of the United States. Two years ago, that number sat around 30%.
The big increase in syndication is a response to a strong season, one that saw RightThisMinute score big numbers (and a nomination at the upcoming Streamy Awards). “Last season saw record viewership numbers nationwide, affirming our belief that TV audiences want to connect with compelling online video in a deeper way,” said Phil Alvidrez, an executive at RightThisMinute producer MagicDust Television. “As RightThisMinute expands into more markets than ever before, we look forward to covering the best of the web, and giving online stars the coverage traditionally reserved for Hollywood talent.”
RightThisMinute has thrived as an “introductory course” for a daytime TV audience that does not have much overlap with the online video industry’s target demographic. Thanks to its increased scale, it will be able to reach a much larger population of online video neophytes in its upcoming year.