When Yahoo Screen picked up Community for an exclusive sixth season, the show’s fans rejoiced. At the same time, however, many of them were confused. What is Yahoo Screen, they asked, and how can I watch Community on it?
In order to build awareness for its online video platform and the upcoming sixth season, Yahoo has engaged with the Community fans who have descended on San Diego for Comic-Con. It has set up a promotion through which attendees can pick up free subs from the Subway restaurant around the corner from the San Diego Convention Center.
Community fans will recognize Subway as a fixture in the Community world. The sandwich chain has regular appeared as a symbol of corporate influence, and the show’s fifth season (its last on NBC) ended with Subway launching an attempt to take over Greendale Community College. The Comic-Con promotion seems like a good indicator that Subway will continue its relationship with Community as the show moves to its new home.
The Subway giveaway may seem like a small gesture, but as one Twitter user points out, it is nice to see Yahoo Screen so actively involved in the marketing of its new show, especially after NBC did it so few favors in that department. Yahoo Screen knows that Community has the potential to be a huge hit, and Community needs a strong sixth season to have any chance of getting that movie its fans want so badly, so promotions like this one are mutually beneficial.
If you’re at Comic-Con, you can grab your sandwich until 8 PM local time.