Last November, digital media company Interlude scored a viral hit when it created an interactive music video for Bob Dylan’s “Like A Rolling Stone”. As viewers listened to the folk rock classic, they were invited to flip through 16 channels, where they would find TV characters lip syncing in time with the music.
The project got a large amount of attention thanks to its inventive, experimental approach, and after many requests from users, Interlude has now made the “parallel video” feature available to the masses through Treehouse, its video creation platform.
Previously, Interlude only used parallel video as part of its own projects, including an upcoming series it planned with ill-fated Xbox Entertainment Studios. However, according to Interlude director of business development Matan Ariel, popular demand became so high that some users even tried to hack into Treehouse’s features to unlock parallel video.
Those hackers can rest easy now, because parallel video is available on Treehouse. A demo posted by Interlude explains the new feature through the example of three separate characters riding on three separate elevators. That sounds like the setup for a bad joke, but it’s actually really cool. Check it out:
More information on the new feature is available on Interlude’s blog.