Man At Arms has emerged as one of DEFY Media‘s most significant web series, and the multi-channel network is now attempting to make lightning strike twice. The AWEme channel will host Man At Arms: Reforged, a new version of Man At Arms that will mash up the signature weapons of iconic characters.
Man At Arms has established a winning formula based around three main selling points: Lifelike imitations of film, TV, and video game weapons; the entertaining personality of blacksmith Tony Swatton; and a format that easily targets fans of ultra-popular franchises. That formula has helped draw two million subscribers and 87 million views to AWEme; while Man At Arms is not the only show on its home channel, it is by far the most popular.
Reforged will switch up the ingredients but will utilize the same basic formula. Instead of Swatton, the new series will center on Baltimore Knife and Sword, a Maryland smithing company that creates movie weapons. Reforged‘s creations will differ slightly from those of the original show. Instead of faithfully recreating famous arms, Reforged will imagine what would happen if two characters came together to forge a single weapon. For instance, the trailer shows off a pair of Wolverine claws shaped like batarangs. You can probably figure which character would whip those out in battle.
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As with its parent series, Reforged will provide DEFY Media with an attractive package for pop culture brands that wish to sponsor YouTube content. With two franchises included in each episode, there will be twice as many chances for product integration. Evidently, Reforged will forge partnerships as it forges blades.
The first episode of Man At Arms: Reforged will debut on July 14th.
