Money continues to fly into the online video industry at a rapid pace, and Pixability is the latest company to reap the benefits. The YouTube marketing software company has closed an $8.1 million Series B funding round led by Point Judith Capital.
Pixability will use its new funds to scale up its services, which allow brands to manage content on YouTube and target their ads with exact precision. Pixability also mines a huge amount of YouTube data, which it uses to provide insights for both its clients and the general public. It also launched the UberTube summit (pictured above) as a way to discuss trends in YouTube brand marketing.
Pixability raised $4.1 million of Series B funding in April 2013. At that point, it planned for its Series B round to equal $6.6 million. Instead, the new contribution adds $4, bringing the company’s Series B total to $8.1 million. Other investors in this round include Quad/Graphics, Inc. and Progress Ventures.
“One billion people come to YouTube every month, so more and more brands ask for our technology to help them reach that audience,” said Bettina Hein, Founder and CEO of Pixability. “Point Judith Capital helps us meet that demand while also providing valuable operational expertise.”
Pixability is the fourth company within the online video space to close a multi-million dollar founding round in the past week. Creator-focused analytics company Epoxy raised $6.5 million, crowdfunding service Patreon brought in $15 million, and Latino-skewing multi-channel network MiTu closed a $10 million round of its own. The online video industry is showing signs of its strength, and that’s good news for analytics companies such as Pixability.