A new tool allows advertisers to hone in on YouTube channels that match up well with specific brands. It’s called Vnetic, and its Outrigger Media‘s attempt to leverage its treasure trove of YouTube data in a brand-facing manner.
Vnetic helps brands optimize their YouTube campaigns by offering “data about the quality, brand safety, and subject matter expertise of producers, as well as the audience that they deliver,” according to a press release from Outrigger Media. The service then allows its users to target ads against specific channels, which, according to Outrigger Media CEO Mike Henry, will “balance reach and price against context and brand safety.”
Vnetic makes use of Outrigger Media’s Openslate platform, which collects information from more than 220,000 YouTube channels (and also powers Tubefilter’s own YouTube charts). This mountain of data allows Vnetic to paint an accurate and precise picture for its users, a group that already includes more than 20 advertisers.
Brands can learn more about Vnetic by emailing Outrigger Media.