Multi-channel YouTube networks are lining up to celebrate the 12 days of Christmas. Just days after Maker Studios released the first of a dozen holiday-themed music videos, Awesomeness TV has followed suit, enlisting some notable YouTube talent for a 12 Days of Awesomeness series branded by Aquafina.
While the Maker Studios carols fluctuate between straight-ahead renditions and offbeat re-imaginings, the songs included in 12 Days of Awesomeness have thus far been pretty faithful versions of well-tread holiday classics. The main attraction is the individual musical chops of each featured creator. Cimorelli led things off with an a cappella arrangement of ‘Joy to the World’, and Chester See took over day two by belting out ‘Rudolph the Red Nosed Reindeer’. His version isn’t as good as DMX’s, but then again, it’s impossible to top the best.
Aquafina, a subsidiary of Pepsi, is using the seasonal music videos to support its FlavorSplash product and the #MakeItMerry campaign in particular. “12 Days of Awesomeness is AwesomenessTV’s first-ever Christmas event. It’s a chance to celebrate the season and bring together our best talent and stars to celebrate the season,” said Brian Robbins, Founder and CEO of AwesomenessTV. “We’re thrilled to have Aquafina FlavorSplash on board as a presenting sponsor, and we look forward to many holiday-themed events in the future.”
Other creators who have lent their voices to the 12 Days of Awesomeness include Taryn Southern, Lia Marie Johnson, and Cody Simpson. Fans of Christmas music should check back each day for a new take, and everyone else should take solace in the fact that there are only nine days until Christmas.