Netflix is beginning to show lots of interest in animated entertainment. Two weeks before debuting its first animated series, Dreamworks-produced Turbo: F.A.S.T., it announced its plan to distribute an animation series for adults in the form of Bojack Horseman.

Bojack Horseman will star Will Arnett, who will voice the titular half-horse/half-man as he drinks his way through life. Bojack will be accompanied by a human sidekick voiced by Aaron Paul (whose known to enjoy a glass of whiskey himself) and a cat ex-lover voiced by Amy Sedaris. The whole series will run for 12 episodes and will be produced by Michael Eisner’s Tornante, which has previously distributed across many web programs via Vuguru.

The whole deal is accompanied by a weird backstory involving some sort of fictional 90s sitcom in which Bojack is a character. It’s a bit confusing to me, but Eisner is buying into it. “As a studio executive involved in successful sitcoms like Happy Days, Barney Miller and Cheers, I always regretted BoJack wasn’t on my team,” he said. “But now, with Tornante in the saddle, BoJack is exactly where he belongs, in full creative control, and on Netflix.”

When Bojack Horseman arrives in the summer of 2014, it will hope to tap the premium online animation market that has thus far been led by Hulu series like The Awesomes. Hulu hasn’t exactly covered itself in glory in that regard, so there is room for Bojack to swoop and capture its target audience. With its impressive voice cast, it’s an easy series to get excited about

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