The Doctor Who Live 50th Anniversary Pre-Show isn’t the only worldwide entertainment event on November 23, 2013 to be shot at and streamed live from the YouTube Space LA. Harry, Louis, Liam, Niall and Zayn – who, with their powers combined are better known around the globe as One Direction – are in the midst of an epic, seven-hour, live-streamed variety event taking place at the online video sharing site’s massive Los Angeles complex. And a LOT of people are tuning in.
The 420 minutes worth of One Direction performances, behind-the-scenes clips, on-camera antics, Google Hangouts, and social media fan interaction takes place from 2PM ET to 9PM ET and all falls under the banner of 1D Day, a fun, irreverent, revelry meant to both celebrate the band and promote the November 25, 2013 release of its Midnight Memories album.
So far, the live stream has constantly maintained a viewership of around 600,000 concurrent viewers, with peaks as much as 770,000. Take a look below to see what they’re all watching:
To put that number in perspective, the YouTube Music Awards showed a peak audience of about 220,000 viewers. So, one heavily promoted event by the biggest boy band on the planet is more of an online video attention-getter than YouTube’s collaboration with Spike Jonze that featured the likes of Lady Gaga, Eminem, Arcade Fire, and more.