A few years ago, Gary Vaynerchuk was on top of his online video game; the host of the Wine Library TV video podcast had a book, a radio show, hundreds of episodes, and many traditional media appearances under his belt. After releasing the thousandth episode of Wine Library TV in 2011, Vaynerchuk announced the end of his series, and then, like that, he was gone. Now, after a hiatus of more than two years, Vaynerchuk is back.
The wine lover and amateur sommelier has debuted a new episode Wine Library TV, his 1,001st. This time around, his show lives on Touchcast, a brand new platform best suited for use on mobile devices. Viewers are able to scroll around Vaynerchuk’s page while the video plays, and annotations are frequent and easily accessible through each of the four parts of the episode.
So what’s changed for Vaynerchuk since his last podcasted wine tasting? Obviously, his new home is the main difference, but the Jets paraphernalia on his walls are now much more pathetic than they were in 2011. But most importantly, there are a lot of new wines for him to try. In the first episode, he tastes one from Germany, one from Greece, and one from Washington state.
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Episode 1,001 arrives just in time for the 4th of July. While beer is a more traditional beverage for the cookouts that will take place all over the country, a nice bottle of wine is just as nice of a way to celebrate freedom. Even if you don’t play to take any of Vaynerchuk’s suggestions, it’s still great to see one of the most colorful online video personalities get back in the game.