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Last year Hulu, AOL, Microsoft Advertising, Digitas, Yahoo!, and Google/YouTube joined forces to chart new territory in media through the Digital Content NewFronts.
The Digital Content NewFronts were launched to create a marketplace to showcase and sell high-value original video content and adjacent advertising opportunities in digital media. Organized similarly to television industry upfront marketplaces, the weeklong series of presentations from digital content powerhouses promises to entice marketing and ad agency executives to view the latest opportunities available for brands to expand their consumer reach on digital platforms.
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Last year, the event helped raise hundreds of millions of dollars of ad money for the online video industry. This year, 2013 DCNF is expected to raise more than one billion dollars in advertising deals.
Tubefilter will once again provide the most complete, in-depth coverage of the Digital ContentNewFronts. Each morning we will post a schedule of both official and unofficial events, presentations, and parties at DCNF.
Have a tip? Email us at news@tubefilter.com or Tweet #NewFronts @tubefilter.
Make sure to boomark the Tubefilter DCNF Page for running updates of the 2013 Digital Content NewFronts.
MONDAY, APRIL 29, 2013
The Wall Street Journal
8 am – 11 am ET • Espace • 635 West 42nd Street • New York, NY 10036
Biz publisher to unveil vid programs, positioning as “21st Century information hub.”
The Weather Company
11:30 am – 1 pm ET • TimesCenter • 242 West 41st Street • New York, NY 10036
Led by chief global revenue officer Curt Hecht, event to highlight platform reach and new Twitter partnership.
Microsoft Advertising
2 pm – 5 pm ET • Marquee NYC • 289 10th Avenue • New York, NY 10001
Pitch will center on vid properties MSN and Xbox, with software giant likely unable to resist cheerleading Windows 8 potential. [Tubefilter Predictions]
Yahoo!
6 pm – 10 pm ET • Best Buy Theater • 1515 Broadway • New York, NY 10036
Live performance by the Lumineers will follow presentation covering new originals made for Web. [Tubefilter Predictions]
