700 YouTube videos are shared each and every minute on Twitter. That means in the time it took you to read this article up to this point, individuals on the internet tweeted links to YouTube videos roughly 53 times. If it took you an hour to read this article up to that point, bump that number up to 42,000 YouTube videos shared via Twitter. And if it took you a day, that’s the equivalent amount of time in which 1,008,000 people tweeted to share videos from the world’s largest video sharing site.
If that number’s difficult for you to comprehend, perhaps motorsport specialist, professional rally driver, three-time X Games Rally Car Racing medalist, and DC Shoes co-founder Ken Block can put it in perspective.
Block was the star and creator of one of the most shared branded video campaign on YouTube in 2011. His Gymkhana videos (in which he maneuevered a very fast-moving motor vehicle through a series of seemingly impossible-to-navigate obstacles by way of reversals, 180 and 360 degree spins, figure 8s, a helluva lot of drifting, and no sense of human mortality) racked up more than 165,641,000 views.
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Given Block’s online video success, the good people at YouTube cut together clips from his campaign to make a video marketing how those 700 YouTube videos are shared every minute on Twitter. What the video lacks in exposition it makes up for in awesome. Check it out:
And be sure to follow Tubefilter on Twitter. We’ll be sharing the video there, too.