Private Practice and Grey’s Anatomy star Kate Walsh is taking her Boyfriend fragrance line to the ‘net.
Billionaire Boyfriend‘s employs the successful self-aware format of spoof movie trailers and fake commercials to actually advertise a real product.
The campaign is characterized by an overblown homage to 60’s Italian films, the ‘jet set’, Monte Carlo, casinos, and James Bond, all done with a straight face. Think Charlie’s Angeles performed in the style of Old Spice Man and Dos Equis’ The Most Interesting Man in the World.
“There’s a new Boyfriend in town, and this guys loaded,” touts the campaign’s latest slogan. Walsh wanted to create a campaign that “screamed luxury and glamour but also had a bit of humor in them.”
“I am a huge believer in social media and these videos were a fun way to reach the consumer and grab their attention,” Walsh told Tubefilter. “They are not your typical fragrance commercials.”
That’s for sure. Billionaire Boyfriend invites you to “imagine a drive down the Amalfi coast in a vintage Alfa Romeo, dripping in diamonds and radiating pure sensuality and passion”—this barely begins to frame your experience for a perfume whose bottle is inspired by a special reserve vintage champagne bottle.
Check out Casino (above) and Bond Girl, which features a mermaid, a greedy octopus, and a rhinestone-encrusted diver’s knife.
Episodes
Hey YouTubers! Do you want to be rid of the pesky chore of actually appearing…
Each week, we handpick a selection of stories to give you a snapshot of trends,…
Back in 2024, the National Association of Broadcasters recognized the importance of content creators by…
Too much screen time can be a dangerous thing, and Hoorae is taking that idea literally. The…
The latest product backed by Night's venture studio emerged out of a partnership between the creator…
Indie animation is flourishing on YouTube. From the pop culture juggernaut that is The Amazing…