Fiat Sponsors Fifth Season of ‘Wainy Days’

David Wain is a catnip amongst a class of comedy nerds of the Best Week Ever generation, who grew up on bootlegged VHS copies of The State and followed the troupe’s subsequent diaspora into Viva Variety, Reno 911, and Stella. But you don’t need to be able to to recite Wet Hot American Summer by heart or fully understand what it means to be a comedy trio powered by the premise of “Ids in suits” to find him entertaining. Wain can be funny for everyone.

That’s why the internet at large should join Michael Ian black in being all jazz hands about the Season 5 premiere of Wainy Days.

The My Damn Channel original web series starring, created, and written by Wain first debuted n 2007. It’s storyline hasn’t changed much since. Each installment features an exaggerated version of the now 42-year-old Wain – who works in a kind of tenement sewing sweat shop and lives in brownstone Brooklyn – on a perpetually unfulfilled quest to satisfy his sex drive with an array of attractive celebrity guest stars.

For Season 5, those objects of Wain’s affection, and the individuals who oftentimes get in the way of and/or steal those objections of affection include: Ken Marino (Childrens Hospital, Party Down

), Steven Weber (Falling Skies, Wings), Lizzy Caplan (Party Down, True Blood), Erinn Hayes (Childrens Hospital, Parenthood), Jorma Taccone (Saturday NightLive, The Lonely Island), Zandy Hartig (Childrens Hospital) and Thomas Lennon (The State, Reno 911).

But Wain has one more very special guest star and companion for the latest season of Wainy Days. The new 2012 Fiat 500. The Italian automobile manufacturer is sponsoring the program’s entire six-episode fifth season, and gets a significant amount of inconspicuous and tongue-in-cheek product placement screen time in the series.

“The FIAT Brand continually looks for ways to help increase awareness for the brand and the Fiat 500 models in a manner that is uniquely engaging to our consumers,” said Casey Hurbis, Head of Fiat Brand Communications. “Wainy Days allows the brand to reach a new audience and introduce them to the FIAT Brand in an entertaining and humorous style.”

Check out that entertaining and humorous style, Wain, and the Fiat 500 for yourself at MyDamnChannel.com.

(Photo by Robin Van Swank for My Damn Channel)