The coolest part about MSN’s celeb hub Wonderwall is that massive meta mosaic of the latest celebrity images serving as a gooey replacement to a strict headline-driven news site. Go ahead, it’s hard NOT to click on one of the stories, if only to reveal more of the photos. Fittingly, the site has its own original video programming too, including the titular 7 Wonders of the Wall, which is back today with news Chevy Cruze and MSN have renewed the hosted series for a second season.
Renewals of branded entertainment series are always a good sign that something was working, both for the brand and the network, in terms of converting eyeballs into real measured engagement. The first season, which ran from May 2 to for 15 weeks through August 12, received what the network is calling “millions of visits,” though actual viewership numbers are not being shared publicly.
BermanBraun, the production company that produces the series did comment however that the show helped drive more traffic to Wonderwall, which it also manages. “Average monthly video views on Wonderwall increased three to four times after 7 Wonders launched,” BermanBraun digital topper Paco Vinoly told us.
“The second season of 7 Wonders is very much a validation of our strategy of building video across all our sites,” added BermanBraun’s Head of Digital Video Ian Moffitt. “We are all very excited to have Chevy Cruze as our sponsor again, and looking forward to building the Wonderwall video brand even further in partnership with them and MSN.”
The series is a quick, under 3-minute daily—every Monday through Friday—run-down of the top stories “on the wall,” with host Brian McFayden fast-talking through the latest celeb news. New this season will be “surprise guest appearances by celebrities in the news,” according to show producers. The new season order is for an additional 15-week run on site.