Selena Gomez Apparel, Kmart Star in Back to School Series

Speaking of back to school web series and online originals from Alloy Media + Marketing, the teen and tween oriented media program provider just launched a sophomore season of a web show that makes sure audiences know Target isn’t the only chain of American discount department stores where you can stock up on stylish gear for the new school year.

First Day 2: First Dance is the six-episode sequel of Alloy’s eight-episode First Day, a Kmart-sponsored Groundhog Day reboot for high school coeds that reportedly drew over 10 million viewers and stars Tracey Fairaway (Make It or Break It), Elizabeth McLaughlin (Ugly Betty, The Clique), and Kmart’s exclusive Selena Gomez fashion line instead of Punxsutawney Phil. Judging by the First Dance tag line – “1 girl. 1 dance. 1001 chances to have the night of her life.” – the premise and storyline won’t change much from season to season.

Wendy Goldman Getzler at kidscreen notes the new episodes will feature direct links to Kmart retail items from Gomez and other Kmart labels including Bongo and Glo. Viewers will also have a shot at scoring Kmart gift certificates and a free trip to LA, including a “Kmart shopping spree with a personal sylist” by entering the Show Us Your Best Look sweepstakes.

The season is set to debut September 30. If you like watching unbelievably attractive high schoolers explore family friendly adolescence in a candy-colored production, First Day 2: First Dance is one web series you won’t want to miss.