Mike Rowe is my hero and moral compass. The 49-year-old host of Discovery Channel’s Dirty Jobs surely descended from Johnny Appleseed, Paul Bunyan, the Marlboro Man or some other mythological figure meant to embody the ideal red-blooded American male. Rowe is charming, seemingly always agreeable, with a face for television and a voice for radio. He obviously isn’t afraid to experience the kind of work environments that would make lesser men wretch and is an ardent supporter and champion of American manufacturing and our country’s blue collar workforce.

If you watch Dirty Jobs you know the best part about the show (aside from seeing what some honest people do to make a buck) are Rowe’s pithy asides. Little pearls of wisdom about life and hard work inside the entertaining oyster farm of a well-produced 22-minute television program. And if you’ve ever thought to yourself, “I’d like to see more of Rowe dispensing his good judgement to the camera,” click over to FastCompany and enroll in the business magazine’s 30-Second MBA program.

Here’s how it works:

The great lament of any reporter is what to do with the jewels that routinely get left on the cutting room floor after a really great interview. Enter the 30-Second MBA, an ongoing video “curriculum” of really good advice from the trenches, directly from people who are making business happen.

You can catch clips of Rowe destroying experience’s credibility, Facebook CEO Mark Zuckerberg discussing how he prepares to meet with his board, NPR CEO Vivian Schiller talking about idea generation, and dozens of other business professionals (aka professors) relating half-minute stories of failure, success, and what he or she has learned from each.

Think of 30-Second MBA as a kind of condensed TED Talk for the entrepreneurial set sponsored by Lincoln. If you’re interested in taking a course, get edified as a master of business at 30SecondMBA.com.



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