Zachary Levi is a huge nerd. The star of NBC’s Chuck started a website in 2010 with David Coleman to show how much he admires and embraces things Picard, Jedi, Tolkein, and all else the comic book guy from The Simpsons would hold near and dear. That website is called The Nerd Machine. Levi describes its purpose as follows:
My hope is that this site will become a hub for all things nerd. From gadgets and gizmos aplenty, to whozits and whatzits galore. Entertainment, news, hardware, software, and just all around kickassery….So, let’s start assembling the machine, rallying the troops, and marching toward our ultimate goal of proving once and for all that the geek shall inherit the earth.
To help Levi accomplish his Nerdolution (though maybe it’s already been done?), he’s teamed up with Break.com for an original web show culminating in a series of events at the 2011 San Diego Comic-Con.
Levi and as of yet unnamed “celebrity friends” will create a handful of original videos which Break will release straight from the Nerd HQ, “a home base at Comic-Con for fans and famous faces in nerd culture.” To stir up some anticipation for those videos, Break will produce and distribute a trio of “nerd-themed public service videos,” promoted and distributed on Break Media properties Game Front and Screen Junkies, as well as a custom Nerd HQ channel on Break proper.
The deal with Levi is the first celebrity partnership Break’s announced since former Endeavor talent agent and old school internet pioneer Greg Siegel came on board as the company’s SVP of Entertainment Development. I’m told there will be more similar announcements soon. Stay tuned.