ClevverTV is one of those YouTube channels that when you’re not wearing your teenage girl hat, it’s possible to overlook. But at 547 million total views and 317,000 subscribers, the flagship of LA-based Clevver Media is a force to be reckoned with. Its niche of teen entertainment news, movie previews and even celeb gossip has blossomed since its launch in 2008, vaulting the channel to #59 on YouTube’s Top 100 most subscribed channels.
Today the network is launching their fourth dedicated YouTube channel, Clevver Music, adding to its sprawling sub-verticals of Clevver Movies and Clevver Games. Instead of using its main channel anchors Dana Ward and Josyln Davis, Clevver tapped two new hosts for the new Music channel, a mix of TV and music experience in Bridget Daly and former Virgin Records Music exec Brian Corsetti.
“Our first Clevver Media property, ClevverTV has allowed us to build a substantial YouTube and teen audience by providing upbeat and snackable content surrounding the young entertainment industry. Through Clevver Music we are not only able to provide that audience with music news from the hottest artists, but it will also enable Clevver to reach new audiences obsessed with today’s music culture,” said co-founder and Executive Producer Michael Palmer on the launch.
The (several times) daily web show shoots in Clevver’s Hollywood studio, with in-studio appearances of artists like Romeo, Action Item, All Time Low and Go Radio already on the books. So far it looks like it’s a volume game, with short topical videos being the plan rather than longer magazine style episodes—though the in-studio interviews will be longer. In a soft launch of Clevver Music over the past month, the team has already released 563 videos with 2.96 million combined views. Math fans, that’s 5,258 views per video.