In the past four months, AOL’s signed original content development and distribution deals with new media studio Next New Networks, Ben Silverman’s Electus, and Michael Eisner’s Vuguru.
Now you can add Endemol to the list.
The production company behind television hits Deal or No Deal, Big Brother, and Jerseylicious (among many others), as well as web series Married On MySpace 1 & 2 and Coupon Mom will create programming targeted towards “AOL’s growing women’s audience” and the online destination’s 114 million unique monthly visitors.
AOL’s billing the first series to come out of the new partnership as “built-if-sold,” which means an advertiser will have to come on board for the programs to be produced and distributed. When that happens, AOL and Endemol’s initial two web shows will be:
- Re-Dressed By America: an interactive web series where online users make over subjects facing a life-changing event (high school reunions, first dates, etc.) by voting on their hairstyles, fashion, accessories and more. The series will be featured on Stylelist.com and MyDaily.com.
- Mamá’s Recipe: US families compete for the best family recipes and share their secrets with the AOL audience. The series will be featured on KitchenDaily and AOL Latino.
I’ve said it before, but allow me to say it again: I told you AOL was going to get series about web series and online video.