Want to Sleep Better? Shannen Doherty and ‘Suite 7’ Can Help

By 11/29/2010
Want to Sleep Better? Shannen Doherty and ‘Suite 7’ Can Help

Do you wish you slept better? The Better Sleep Council can help.

Since 1979, this non-profit, consumer education arm of the International Sleep Products Association (a non-profit supported by America’s mattress industry) has devoted itself to educating the public about how to improve upon what everyone spends one third of their lives doing. The BSC produces Better Sleep Guides and disseminates research linking sufficient sleep to improved physical performancework productivity, and more, all in the pursuit of teaching you and me how to have pleasant dreams (and helping quality mattress makers sell their products).

Do you wish you knew more about The Better Sleep Council? Suite 7 can help with that.

The branded entertainment web series from CJP Digital Media (the same marketing and production house that created The Temp Life and The Webventures of Justin and Alden and helped Easy to Assemble become one of the most-watched branded web shows ever) is an anthology, featuring seven, scripted, stand-alone installments all intended to entertain and “heighten consumers’ awareness of the link between the mattress and overall sleep health.”

Shannen-Doherty-Suite-7Wilson Cleveland, SVP of CJP Digital Media, told me Suite 7 is his homage to Four Rooms, and tells a handful of distinct stories set in the same hotel room, each one directed by and starring a unique set of Hollywood and web celebrities.

The cast and crew is comprised of a laundry list of such names as Craig Bierko (Damages), Shannen Doherty (Charmed), Illeana Douglas (Entourage), Mark Gantt (The Bannen Way), Tony Janning & Sandeep Parikh (The Legend of Neil), Michael Kang (Easy to Assemble), Susan Miller (The L Word, Anyone But Me), Milo Ventimiglia (Heroes), Brian Austin Green (Beverly Hills 90210), Henry Dittman (Greek), George Newbern (Nip/Tuck), Eddie McClintock (Warehouse 13), Brandon Molale (Reno 911!), Jaime Murray (Dexter), Tara Perry (The Legend of Neil), Alexi Wasser (Boy Crazy), and Cleveland himself.

When I asked Cleveland how he was able to wrangle such a killer lineup, this was his answer:

It’s always a team effort. I’ve been incredibly lucky this year to have worked on multiple shows with so many talented friends like Milo, Tony, Sandeep, and Felicia Day. For Suite 7, I gave a lot of control to the writers and directors, including casting.

I’ve known Shannen for a while. We worked together on Webventures and she reached out to Brian Austin Green, (which, for a recovering 90210 addict like myself, was Christmas in October). Mark Gantt knows Eddie and Jaime so he got them to do the show.

But I really owe a lot to Illeana Douglas. Suite 7 is the fifth series we’ve worked on together in the last year. She’s introduced me to so many amazing people like Craig Bierko who not only wrote an episode of Suite 7 and got George Newbern to co-star, but he’s also playing my brother this season on The Temp Life.

Each episode showcases characters checking into Suite 7, “where they unpack their emotional baggage and eventually discover the bed in the center of the room somehow holds the key to resolving their conflict of dealing with overall sleep health.”

The series will be distributed online by Lifetime at MyLifeTime.com and is set to debut December 17.