celebrity-liarBabelgum inked a content development and distribution deal with renowned improv powerhouse Upright Citizens Brigade in early October. Babelgum’s Comedy Publisher, Amber J. Lawson told us the partnership is a “big win” that will bring more high-quality “satirical, political smart comedy” to the site.

Last week, Babelgum scored another big win that will amp up its celebrity-driven comedy programming. The entire library of Celebrity Liar will be distributed on Bablegum’s web and mobile video content platform.

Celebrity Liar is a game show that tips its hat back to classics from the genre’s celebrity-driven days, including Match GameWhat’s My Line?, and Liars Club. Here’s the premise:

The show features two celebrities telling the same story as if it happened to them, but in fact it is only true for one celebrity. The online audience decides which of the two professional liars is actually lying. In each episode, the game is played twice, with the celebrities choosing at random which stories to tell. The end of the show features a lightening round in which one celebrity tells a variety of personal statements while the other decides whether it is a truth or a lie. The celebrity with the most points at the end of the show wins.

The show is hosted by Andrew Hill Newman, features household names like Kevin Pollak, Greg Proops, Matthew Perry, and Hank Azaria, and is an original online production of live-streaming video site, The Room Live.

Babelgum is making strong efforts to become one of the go-to online destinations for celebrity-centered programming. I’d expect more announcements touting the acquisition of content with A-list talent to hit the wires soon.

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