The Guru community on YouTube is one of the video sharing site’s oldest and most established content niches. Engaging individuals with legit knowhow and consistent programming have moved up the Most Subscribed Guru ranks to become some of YouTube’s most popular personalities.
Brands and other businesses are starting to take note.
Michellephan, the YouTuber at the top of the Guru charts, signed a deal with Lancome earlier this year to become the beauty brand’s “official video makeup artist.” And now the Guru in the #2 position, Household Hacker is headed to Revision3.
Dylan Hart, one half of the Household Hacker duo, will add his Scientific Tuesdays series to the new media studio’s programming lineup. Every week, Hart channels his best Bill Nye and showcases the wonders of homegrown science by way of chemical compounds, Bunsen burners, the metric system, and family friendly edutainment. Previous installments (from the series’ initial run on YouTube) include awesome dry ice experiments, homemade rockets, and fun with magnet guns.
Hart and his Household Hacker partner, Spencer accumulated over 100 million video views on YouTube. Hart brings an audience of nearly 800,000 YouTube subscribers along with him to Revision3.
This isn’t the first YouTube sensation tapped by Revision3. In August, the internet TV network and Dan Brown (of YouTube Rubik’s Cube fame) launched the top 100 YouTuber’s year-long, crowd-controlled adventure, Dan 3.0.