“Diesel Sneakers look great on you,” the introduction claims. “But they look much better kicking someone else’s ass.” The videos demonstrating this thesis are completely absurd.
One episode, “Countryside,” features a high speed pursuit between a shoe-car and an ass-car that culminates in a love story. “Study #7” is a slow-motion examination on how much A.W.S. (Ass Wobbling per Second) a Diesel shoe delivers. “Ballet,” a fanciful dance piece chock-full of dead-serious ass kicks. And I can’t forget my personal favorite, “Sneaker Of The Future,” a synth-heavy German language industrial (with English subtitles and 3-D anaglyphs) from the Diesel Ass Kicking Lab, which showcases an advanced ass kicking shoe equipped with claws and scissors that uploads a photo of the glorious moment to your selected social network.
So head down to the Ass-Kicking Training Center and go kick some butt.
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