mDialog Scoops Up Online Vid Vet Tim Street, Expands Exec Team

Yes, you read that right. Online video institution Tim Street has joined Toronto based mobile video and in-stream ad management startup, mDialog. Street, who launched one of the very first video podcasts on Apple’s iTunes platform in 2005, will serve as mDialog’s Vice President of Mobile Video.

As an early pioneer in content designed for mobile distribution, Street brings with him an intimate understanding of both online video monetization and branded entertainment content. Through his French Maid TV series, Street has teamed up with brands like GoDaddy, DimDim, and in early 2009, mDialog itself. As part of his new job, Street will be showcasing mDialog’s mobile video content delivery platform to content owners and creators in the entertainment industry, with a focus on HTML5 adaptive streaming video service to studios, networks and large video content owners who want dynamic video ad insertion on the iPad, iPhone and iPod Touch platforms. With mobile video really heating up, and today’s announcement

of Apple’s iPhone 4, this couldn’t be better timed.

“While we’re happy to have tim join mDialog from any location, having him located in Los Angeles, is a great added benefit. Tim is a key part of our sharp focus on the entertainment industry, his experience and knowledge of the business means exciting things for mDialog,” said Greg Philpott, mDialog President and Founder.

Of course, news of Tim’s hire throws into question the future of his independent production shingle Ape Digital and French Maid TV. Reached via email, Street said that he can continue to “produce independent projects as long as they don’t interfere with [his] work at mDialog and are not sponsored by mDialog’s competition.”

Rounding out today’s executive team hires, mDialog has also announced that it will be bringing on board Microsoft Advertising veteran Jeffrey Anderson in its Toronto offices to serve as SVP of Business Development.

mDialog, which raised $3.15 million in an angel round in 2007, has gone through a major reinvention in the past year. Originally focused on ‘narrowcasting’ high quality content to mobile device users through a subscription based model, the company has reemerged as a mobile video publishing platform that enables publishers and advertisers to manage and stream high-res video. In April, the company announced a first in breed interactive ad-overlay product for the iPad in partnership with content delivery giant, Akamai.