The Wall Street Journal is good at making online video. More importantly, the Wall Street Journal is good at making online video lucrative. The international business and financially-focused newspaper sees CPM rates in the range of $75 to $100 for its videos on WSJ.com.
So, what do you do when you’re a print organization whose traditional revenue sources are dwindling in value, but even one of your biggest competitors implicitly admits that you’re killing it in the online video space? You create as much video as you can. This week, WSJ launched its latest live video offering with the premiere of Opinion Journal Live.
Every weekday at 12PM ET, James Freeman, assistant editor of The Wall Street Journal’s editorial page, and editorial board member Jason Riley play host on Opinion Journal Live and feature interviews with newsmakers and WSJ op-ed contributors. Expect to see frequent appearances from deputy editorial page editor Daniel Henninger, Americas columnist Mary Anastasia O’Grady, economics writer Stephen Moore, and Potomac Watch columnist Kimberley Strassel from Washington, D.C, all commenting on the day’s top topics.
Opinion Journal Live is the third addition to The Wall Street Journal’s live online video programming slate. The twice daily News Hub, which recaps WSJ headlines, launched last November and the tech-centric Digits debuted in February.