'Auto-Tune the News' Signs Sony Ad Deal

Looks like TMI Weekly’s Julia Allison isn’t going to be the only web celebrity plugging Sony TVs and laptops this holiday season. Indie breakout satire series Auto-Tune the News from The Gregory Brothers has inked a sizable promo deal with Sony Electronics. Michael Gregory touched on the deal while speaking at NewTeeVee Live conference today. The auto-tuning foursome—which is actually three brothers, one sister— Sarah, Evan, Andrew, and Michael have been making waves (and friends with T-Pain) since dropping their first musical mashup on YouTube back in April.

There aren’t many details to report, other than it’s going to be some sort of “viral campaign”  produced alongside Sony’s longtime LA-based agency 180

. “It’s going to be similar to the kinds of things you’ve seen from us,” Gregory tells us.

The deal with Sony was said to have come before  the pair singed a non-exlcusive distro deal with Next New Networks’ Barely Political channel. The series broke out this summer/fall as one of NNN’s top performers across the board. “The most grueling part of Auto-Tune the News is actually watching the news,” said Gregory during the panel.

UPDATE: We heard from Julia Allison, who makes an appearance in the upcoming auto-tuned Sony ad with Gregory clan.