There aren’t many details to report, other than it’s going to be some sort of “viral campaign” produced alongside Sony’s longtime LA-based agency 180
. “It’s going to be similar to the kinds of things you’ve seen from us,” Gregory tells us.The deal with Sony was said to have come before the pair singed a non-exlcusive distro deal with Next New Networks’ Barely Political channel. The series broke out this summer/fall as one of NNN’s top performers across the board. “The most grueling part of Auto-Tune the News is actually watching the news,” said Gregory during the panel.
UPDATE: We heard from Julia Allison, who makes an appearance in the upcoming auto-tuned Sony ad with Gregory clan.
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