NBC Universal’s Digital Studio will be developing Robert Kirbyson‘s Sundance-winning short film CTRL-Z (above) into a full season as an original web series dubbed CTRL. The 10-episode series will be bringing on board Nestea as lead sponsor funding the project.
Tony Hale (Arrested Development) stars in both the 6-minute short film as well as the upcoming web series as a down and out office worker who after spilling Nestea (note the product integration) on his computer keyboard has the ability to influence his co-workers and read their minds.
Kirbyson, who picked up numerous festival honors for CTRL-Z, will direct and write the new series. CTRL will be distributed on Hulu, NBC.com as well as some other platforms possibly including cable.