Axis of Comedy Lands Six-Figure 'Watchmen' Campaign, More 'Kyle Piccolo'

NY-based web studio For Your Imagination announced that Warner Bros Theatrical, as part of the massive marketing push behind their upcoming The Watchmen film, has inked a sponsorship deal with the FYI’s Axis of Comedy network. As part of the six-figure deal, a handful of the Axis web series will be participating—Abigail’s Teen Diary, The Retributioners, Kyle Piccolo: Comic Shop Therapist and HungrymanTV’s Phistophicles.

The funding makes way for three new episodes of Kyle Piccolo, which has been known to integrate comic movies directly into the storylines before (see the series’ Dark Knight deal last summer). The three new episodes will be dubbed “3 6 9,” the first one (above) officially premieres tomorrow and will be littered with hidden Watchmen references for eager fans of the film.

Kyle Piccolo star Eric Zuckerman (right), who plays the advice spouting comic shop clerk, says that he’s really excited to have the series back up and running. For more with Eric, see our interview from this fall.

The new videos on axisofcomedy.tv and kylepiccolo.com will be utilizing a customized interactive video player built by Innovid and will include in-video clickable easter eggs. Wide release of the series through FYI’s channel partners like Blip.tv, DailyMotion, Viddler and MySpace won’t have the clickable features.

The campaign runs through March 8th, just after the film’s March 6th opening. From what we hear, it’s looking to be a mix of pre- and post-roll trailers, in-video banners and of course the direct integration with Kyle Piccolo.