Craving more of Jake and Amir? Head to your living room.
We’ve heard rumblings for a while, but today it’s official. As part of an effort to ramp up the network’s original programming, MTV will give CollegeHumor.com its own network comedy series.
Produced by CollegeHumor co-founders Ricky Van Veen and Josh Abramson, Director of Original Content Sam Reich, and Scott Tomlinson, The CollegeHumor Show will take a look at the “offbeat” workplace of the twentysomething-run Website, which sounds like a longer, more elaborate version of Hardly Working. If that series and the other originals already on CollegeHumor are any indication, the MTV version will be hilarious.
A great cross-promotional scheme for a company with a big mouthpiece that’s loosing relevancy in an always-connected culture with dizzying choice, and for another company who will gain even greater recognition by becoming associated with one of the most venerated brands aimed at young people.
Best of luck to our friends at CollegeHumor and props to MTV for talent well selected.
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