We recently caught up with Woody to reflect on the season finale of Hooking Up, wokring with YouTube celebrities and the future direction of HBOlab’s Runaway Box.
Tubefilter: How do you feel about the first season of Hooking Up?
People were all up in arms about view counts and such, and I could spend a good span of time talking about it if I really wanted to, but what I found interesting through the span of the season was the numbers staying pretty consistent after episode 3. Most web series lose views over time, going on a steady decline until they peter out at the end. Sadly, this is just a cross they have to bear, even the best of the bunch like Back on Topps, Viralcom, etc.
We stayed pretty consisted around 130k, with a peak number of 50k subs at the end of season one. To me, that meant either 130k people were coming in, taking a look, and then knowing our schedule and stopping in every Wednesday, OR that our 30-50k subs were coming in and watching episodes several times over. I’m pretty sure the latter was the case. As a writer and performer, that pleases me VERY much.
Tubefilter: How was working with web celebs Jessica Rose, SxePhil, and Kevjumba, who all had major roles in the show?
Deanna (Emily Ashby) was coming from only TV to new media, which was the opposite of the rest of our cast, and she was a great performer. She definitely elevated everyone’s game. And Jessica, in short, deserves every word of praise said about her. She’s a total pro, and it was a privilege to work with her.
I’m really happy about the way the show was received and the new fans we got from it, and I was really grateful to work with and develop a relationship with some of YouTube’s best both before, during, and after filming.
Woody: We have contracts with the cast for a second season but haven’t yet made a decision about the next season of the series.
We don’t plan to announce a decision until after the first of the year. That said, I’ve worked out a story but I can’t tease anything until we make any announcement. All I will say is that there won’t be any orders, cults, etc. That would just be weird.
Tubefilter: Where is Runaway Box headed in the near future?
Woody: The future is nuts. We’ve got a pilot project that we’re working on with Michael Buckley and a music project in the works. There’s a LOT of stuff that’s on the horizon.
For our other shows, like Elevator, Man In The Box, and Zilchzone, we continue to make new episodes and entertain that audience and we hope to continue to build it. My Elevator fans have been with me since the beginning, so I always have a special place in my heart for them and I don’t intend to stop making Elevator any time soon. Many surprises and cool special guests are showing up as we speak.
It’s no secret that streaming services are struggling to keep pace with YouTube. Google’s video…
Each week, we handpick a selection of stories to give you a snapshot of trends,…
Update: Meta has reversed course in response to community backlash. In an update posted July…
Netflix is making another addition to its lineup of creator content, and this time, it's adding…
The summer of 2026 includes the 250th birthday of the United States, but it's also…
You may remember the story of your first Pokémon card, but you probably don't know the story…