My Damn Channel, whose strategy we questioned when it launched in July 2007, has since blown us away with some of the best programming on and off the web.
How’d they do it? Simple: true talent. CEO Rob Barnett has a knack for discovering and supporting the best.
It comes, then, as no surprise then that MyDamnChannel would attract the likes of MTV.
Beginning today, a selection of MyDamnChannel original productions will appear on a new channel on Atom.com, MyDamnChannel.Atom.com. First to launch will be a selection of episodes from David Wain’s Wainy Days, a 2008 Webby Award winner for Best Comedy Series.
Coming soon are additional series including the viral phenomenon and a three-time Webby winner You Suck At Photoshop, created by Big Fat Brain, and Horrible People, the evil, comic soap opera created by A.D. Miles.
An Atom branded destination also debuts today at MyDamnChannel.com/Atom, where you can find Atom originals like the hit gaming spoof The Legend of Neil, created by Sandeep Parikh of The Guild, animation gore-fest Stickman Exodus, created by Waverly Films and Tiny Hands, created by Jon Glaser.
From the press release:
“When we started last year with a nickel and two views, we never dreamed the most popular cheerleader in school would want to date us,” said Rob Barnett, Founder/CEO of My Damn Channel. “If we play our cards right, I’m sure we’ll both score. The combined distribution power of our brand with Atom.com creates solid cross-promotion and new revenue opportunities.”
“We’ve chosen a collection of our favorite My Damn Channel videos to program on Atom.com,” said Scott Roesch, General Manager of Atom.com. “This partnership not only gives both brands access to highly relevant new audiences, it gives the Atom staff a chance to justify all the time we’ve wasted on MyDamnChannel.com over the past year.”
It’s an interesting idea with tonnes of potential, like possibly showing My Damn Channel shows on broadcast television. Every Monday at 2AM Comedy Central airs a block of online programming on Atom TV. I wouldn’t be surprised if Wainy Days or another series were thrown into the mix. Maybe the partnership is a small step towards an MDC development deal with MTV Networks?
Regardless, props to Atom and MDC for expanding the playgroud for all of us.
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