Josh Schwartz Goes 'Rockville' All Over TheWB.com

Have you noticed additional hipsters in Echo Park lately? That may be because production on the Josh Schwartz (Gossip Girl, The O.C.) scripted drama Rockville, CA is now in full swing at popular LA music venue, The Echo. Lines were already long outside the club, but they may get longer, as the club now doubles as the fictional venue Rockville for the show.

The show chronicles a youthful group working in the music industry and their adventures in and around the east side of town. It also stars some familiar faces especially among the teen set, including Andrew West (Privileged), Alexandra Chando (As the World Turns), Ryan Hansen (Veronica Mars,) and Mighty Rasta aka Terry Tate.

But the real stars of the show may turn out to be the bands. Music supervisor and executive producer on the show Alexandra Patsavas

(she launched at least a half dozen music careers as music supervisor on The O.C. and Gossip Girl) calls the show, “the hottest indie music venue on the web.”

The acts listed to play on the show read as a virtual best of your Morning Becomes Eclectic playlist, including Phantom Planet, Earlimart, Eagles of Death Metal, Lykki Li, The Kooks, The Duke Spirit, Frightened Rabbit, The Little Ones, Nicco Stai, Passion Pit, and White Lies.

The show will launch on TheWB.com 2009 with a 20 episode run, with the possibility of more if all goes well. One thing is for sure, with a little something for everyone, the featured guest bands will have viewers rocking out at their computer screens.

UPDATE: For an in-depth look at Rockville, CA check out our recent behind-the-scenes feature.