Friday Rewind – Tubefilter News of the Week: August 29, 2008

No question this week had a studio theme to it as we’re seeing their fall online efforts come into focus. At Warner Bros., the relaunch of TheWB.com as a web-only destination for older TV content and original web shows marked the studio’s first big web rollout. The web studio veterans at maniaTV are shifting gears into the scripted web show world, adding to their roster of music and gaming shows, with the release of their action-comedy Midnight Rida. EQAL, the lonelygirl15-built web studio announced more details on LG15: The Resistance, the follow-up to their long-running hit. And even ESPN in getting in

the scripted web game with its debut entry, Mayne Street, starring long-time ESPN personality Kenny Mayne.

Top stories this week:

• TheWB.com Launches With A Bang – But Will The Content Live Up To The Hype?
• maniaTV Reloads and Gets Scripted with ‘Midnight Rida’
• EQAL’s ‘Resistance’ Buzz Should Come As No Surprise To ‘LG15′ Fans
• ESPN Kicks Off Its Scripted Web Game on ‘Mayne Street’