The adolescent 31 year-old that was thrown into internet and television stardom after a caustically charming rant about the Super Bowl being gay, now has a venue aside from MTV2 on which to vent and show off his crazed comedy.
Premiering today, Andy Milonakis will star in a weekly web series on the entertainment studio and new media platform, MyDamnChannel where he’ll wax infantile on whatever random importance or insignificance comes to mind.
In front of a webcam and donning a bedazzled pair of retro-50s sunglasses, for his first installment Milonakis contemplates the credentials necessary to get into a Roman Catholic Heaven and asks the important, possibly self-referential question, “Where do all the assholes go?”
“I wanted my own ‘Damn channel’ because it’s a way to show that a real company is vouching for my weird insane mind. It makes me feel less crazy,” Milonakis said. “Also, I like creating unique things. Some don’t make sense, some might leave people feeling disturbed, but I have my own home for it and if people don’t like it they can get the #%!$ out of my house.”
Launched in late July by former MTV executive Rob Barnett – along with a talent pool including mega music producer to the stars Don Was, comedian Harry Shearer, and filmmaker David Wain – MyDamnChannel has always featured the antics of Milonakis. Today simply marks the beginning of the comedian’s more regular contributions.
It’s also the start of the video site’s relationship with MySpaceTV.
MyDamnChannel already has a dedicated channel on YouTube, but Barnett inked a distribution deal with News Corp.’s social network in order to bring his site’s content to as large an audience as possible and generate more cash for its talent (the site currently has a 50-50 revenue share model with its artists).
The internet’s a sizeable place. Even the big brands need broad exposure.