YouTube

• YouTube is making Shorts views go up
• Seniors are watching twice as much YouTube on TVs as they were a year ago

  Thanks to viewership from seniors that has doubled year-over-year, YouTube is the leading distributor on TVs, according to Nielsen.

  
• YouTube’s first podcast head is out, but updated audio ads are in

  YouTube is reportedly working on a feature that would let users swap out audio ads. Also, Head of Podcasts Kai Chuk has left the company.

  
• Top 5 Branded Videos of the Week: Welcome the dollhouse of horror

  Sam and Colby starred in the Gospel Stats Weekly Brand Report with a video that featured Latin American superstar Fede Vigevani.

  
• YouTube is introducing influencer marketers to the new-and-improved BrandConnect
• YouTube’s End Screens can be distracting. An experimental feature lets viewers hide them.
• There’s a lot of slop on the internet. YouTube, Moonbug, The Wiggles, and more say they’ll stop kids from watching it.
• YouTube is celebrating its 20th birthday with nearly 40 “Creator Collectives” in major U.S. cities
• Top 5 Branded Videos of the Week: The universe sure does keep spinning
• YouTube wants brands to run campaigns on Shorts, where logged-in viewership is up 25% year-over-year
• As a ban still looms, TikTok talks up its economic impact: 7.5 million businesses, 28 million jobs
• YouTube thinks a more human touch will cut down on demonetization mistakes