youtooz

• Creators now have huge fandoms. Youtooz is generating $40 million a year making collectibles for them.
• MrBeast Just Got His Very Own Youtooz Figure. Here’s A Look At The Collectibles Company Cornering The YouTube Market.

  Pop culture fans all over the world have shelves lined with Funko Pop! figures -- cute, compact versions of seemingly every major character and celebrity out there, from Alien’s xenomorphs to Disney’s full roster to Mariah Carey. There are more than 8,000 different Pop!s, and last year, they raked in $686 million in sales for publicly-traded Funko. The vinyl figures have become universally popular across fandoms...but one notable space the company behind them hasn’t broached is the digital arena, where plenty of YouTubers have thousands, even millions of fans who’d be ready and willing to snap up their miniature likenesses.