Our latest Gospel Stats Weekly Brand Report is a check-in with the real world. It's got exes, escalators, iPhones, and football, with the added bonus of LEGOs thanks to omnipresent sponsor RAID: Shadow Legends. Some of the usual suspects populate our top 5 in terms of creators, and their videos this week remind us that however much of an escape watching YouTube can be, savvy creators are always plugged in to what's happening beyond cyberspace, too.
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Top 5 Branded Videos of the Week: The businesses
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Top 5 Branded Videos of the Week: Balls and chains
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Top 5 Branded Videos of the Week: Mark Rober, Matthew Beem, and Moriah Elizabeth
After a record-breaking week for our last Gospel Stats Weekly Brand Report, we're back to normal, with around ~2,000 sponsored videos going up on YouTube. At #1 is Mark Rober, moving up a spot from last week with another highlight for his company CrunchLabs--but he's not the only familiar face on this week's list. We won't spoil any more, but we will say the bonus video hits on a holiday trend that seems to get bigger and bigger every year.
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Top 5 Branded Videos of the Week: Ronaldo, Ryan Trahan, robots
While tallying up data for our latest Gospel Stats Weekly Brand Report, we realized that this is the biggest week we've seen so far. There were 2,536 sponsored videos published on YouTube during the week of Nov. 25-Dec. 1--more than in any other week we tracked previously. This surge is thanks to the upcoming winter holidays: it's the single biggest time of the year for ad spend, and with creator-led marketing continuing to grow, we're not surprised many brands are choosing to invest their ad dollars in sponsored content.
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Top 5 Branded Videos of the Week: Gordon Ramsay is cooking
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Top 5 Branded Videos of the Week: The name of that man on top of our ranking? Albert Einstein.
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Top 5 Branded Videos of the Week: Whiskey with Mister Rogers on a desert island
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Top 5 Branded Videos of the Week: It’s March Madness season in the disc golf world, too.
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Top 5 Branded Videos of the Week: Giant cat robots and fish UFOs, oh my
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Top 5 Branded Videos of the Week: The edge of the world (as we know it)
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Top 5 Branded Videos of the Week: MrBeast gives Time a masterclass in YouTube sponsorships
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Top 5 Branded Videos of the Week: Kelce’s swift rise
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