Upfront

• YouTube Kids Lands “Eight-Figure” Upfront Commitment From Toy Brand Mattel
• Crackle Greenlights Series Starring Smosh’s Ian Hecox, Dramas From 50 Cent

  Hecox’s show, called 'This Week' On and debuting in May, will appear on a newly-launched Crackle vertical called Spotlight, the company said at its Upfront.

  
• Snapchat Reportedly Seeking Nine-Figure Deals With Ad Agencies

  Snapchat reportedly wants to make nine-figure upfront deals with individual agencies ahead of the $25 billion IPO it is planning.

  
• Crackle Hypes Innovations, Programming TV-Like Experience At Upfront Presentation

  At its upfronts presentation, Sony's Crackle platform revealed a host of new and returning shows as well as several new innovations for its viewing audience

  
• Mondelez (AKA Kraft Foods) Agrees To Huge Upfront Deal With YouTube
• DigitasLBi, Razorfish Buy $100 Million Of Google Ad Inventory For 2014
• ABC Is First Network To Provide Mobile Live Streams For TV Stations
• Changing Of The Guard Announced For Digital Content Newfronts
• AOL Debuts AOL On Network, Six Original Programs at NewFront
• POPSUGAR Media Digital NewFront Today
• What to Expect at DBG’s Digital Upfront
• Hulu Reveals Originals From Adrian Grenier, Seth Meyers at Upfronts